I am a 3rd year BA Graphic Design and Communication student, studying at Central Saint Martins. I am an enthusiastic and committed learner, with a strong interest in Photography, Editorial work, and Advertising.
To me, one of the most captivating aspects of design, is its power to evoke a behavioural response from an audience (viewers or consumers), using a visual language to transcend communication cross-culturally. Having been educated in Singapore, I’ve always had an interest in cross-cultural dynamics. Growing up, I was fascinated by different traditions and beliefs, and the impact they have on the way one tries to create a visual language that can be communicated globally.
Moving through my education, I have become increasingly interested in the overlap between psychology and art. Having taken both subjects at a Higher level in the International Baccalaureate, I have found so much of my graphic design work has been heavily underpinned by theories of social and cognitive psychology. From initially drawing on developmental psychology to understand how a child can interpret an adult's mundane chores, to more recently exploring consumer behaviour, in relation to the escalating issue of choice abundance, and the impact it is having on both consumer behaviour and the advertising industry.
As my practice has progressed, I have applied the skills and knowledge that I have learnt to the personal projects that I have embarked on, for instance, a psychological clinical health placement in Bali. This experience taught me a lot about the power of non-verbal communication. Spending time working with patients suffering from psychological disorders and learning disabilities, highlighted how design and creativity can be constructive and valuable in enhancing positivity and motivation. While the experience was not directly linked to advertising and design, the principle and social responsibility of communication through visual language remained consistent. This experience also highlighted the importance of critical thinking in relation to the impact we have both professionally and personally.
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