Creative Conscience

This series aimed to target adolescents’ who have grown up not being taught to cook in their family homes or at school, and therefore rely heavily on the fast food industry. 

Drawing inspiration from activist and celebrity chef, Jamie Oliver, who has been trying for years to enforce the importance of healthy eating, this series aims to create a paradoxical visual representation of fast food advertising. Presenting an alternative to the recognised ‘mouth watering’ effect commonly seen in campaigns, and contrastingly emphasising the grease and fats that are included in the foods’ production.